Back in the 1980’s manufactures tapped into yellow and orange as the go to colors for a fleeting moment veering away from the traditional white golf ball. I remember these from way back when and I had a few of the Top Flite orange balls.

Srixon’s new Z-Star and Z-Star X has added a yellow ball into the mix. But after talking with them at the PGA Show this past January it isn’t just a play on color.

The limits of ball technology are reaching there limits and this is another great way to grab market share in the competitive ball arena. I spoke to them and it was quite interesting what they had to say.

They stood a guy on the roof of their Newport Beach, CA office with a white ball and the new yellow Z-Star. On the ground, staff members watched from 50, 100, 150, 200, 250, 300 and as far as 400 yards away as he dropped a ball.

In the distances of 50-200 yd you could tell when he dropped both balls but as the distances increased they could not tell when the white ball had been released. The yellow ball was easier to track as the distance increased. Kieth Patterson, Srixon.Cleveland Golf’s V.P. of Media Relations, told us that the yellow Z-Star Model was much easier to visualize even up to 400 yds.

For those of us, 40 plus, who are seeing our vision diminish it does make sense. I for one am interested in taking the new ball out for a spin and see for myself.

It was funny because Jim Furyk was at the show signing caps and a man gave him one of the new balls to sign and he said “I’m sorry I only sign Srixon Balls.” when the guy told him it was, he said to the Srixon folks “Hey, send me some of those so I can try them out.”

Who knows maybe Furyk will be the next Jerry Pate and put a Yellow Srixon Z-Star X into play in 2010. Keep an eye out, they won’t be too tough to spot. They would match nicely with a Green Jacket.

Both Jim Furyk and Vijay Singh currently play the white Srixon Z-Star. Look for them to be on the shelves in April 2010 for a retail price of $40 per dozen.

Tags: cleveland golf, Jim Furyk, Srixon, Yellow Golf Ball

This entry was posted on Wednesday, February 10th, 2010 at 2:18 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.